Headed up by Karl Lagerfeld and third generation Fendi Silvia Venturini, the Italian super-brand are known for their beautiful craftsmanship and innovative designs. Fendi worked alongside renowned childrenswear producer Simonetta to create their SS15 kids and Fendi baby collection, which is inspired by fairytales. Little ones will love the statement sweatshirts featuring monsters with furry faces, and don't forget to look out for signature Fendi details including the iconic FF logo.