In the past 85 years, this Italian designer has grown from a small luxury fur and leather shop to a multinational brand. Working alongside renowned kidswear producer Simonetta, Fendi has created a range that reflects the innovative principals and ties to traditional craftsmanship. The Fendi kids line enhances the opulent mainline range with its pastel colours, soft fabrics and the iconic FF logo, while Fendi Baby gives all newborns the most luxurious start in life.