No Added Sugar

Quirky Clothing Born And Bred In London

Set up by fashionista Deborah Medhurst in 2000, No Added Sugar has become a main-stay label in all the coolest kids fashion boutiques in the UK. Headed by ex-Paul Smith designer Florence Beal, it is easy to see why their slighty quirky 'Brit-Cool' style is making an impact on the kids fashion scene. Add the fact that the range is easily accessible and affordable, and you have all the igredients for success.