Levi Strauss invented the first ever pair of blue jeans in 1873 and true to his original spirit, Levi's the brand consistently proved its creative talent over the next 130 years, producing a vast range of denims, knits and wovens for all generations of the family to wear and love. The Levi's kids range is inspired by the themes in the mainline adults collection, with an extra playful and never seen before vibrancy.