Oh Baby London

Born in 2002, Oh Baby London is an independent baby and childrenswear brand which originated in the heart of the city's fashionable Brick Lane. Taking inspiration from the vibrant East End – and founder Hannah McHalick’s own two kids – the bold collections always stay one step ahead. With a Rock'n'Roll sensibility and unconventional designs, the brand’s unique identity has developed a celebrity following and is now stocked worldwide.