- Exactly what personal information may be collected and by what means
- Other information we collect through our services
- What about Cookies
- How this information may be used, including anyone it might be shared with
- Opt-in and opt-out provisions
- How you can access and, if necessary, change the personal information AA maintains
- Safeguarding your personally identifiable data
- Where and how to ask questions or file complaints
- Your consent
Exactly what personal information may be collected about you and by what means?
AA collects personal information in several ways directly from its online visitors when they order for themselves, or when they register for a service offered by AA. If an order is placed with us, we need to hold personal information including your name, email address, phone numbers, home address, shipping address(es), credit card billing address(es) and birth date so that we can process and fulfil your orders. Credit card details are entered directly into our Protx Payment Partner's systems and are neither transmitted nor held on AA systems. In certain instances we may be required to collect and store additional data including credit card details. This will only be done with your explicit consent. Additionally we may also obtain information as a result of authentication or identity checks. Sometimes we may ask for your telephone number. This number may be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order.
Other information we collect through our services
As a user of our services, we may collect non-personal data about use of the website, such as pages visited, times and volume of use of the services as well as Traffic Data. Traffic data includes logs, details of networks, time of log-on or access, length of sessions and similar systems data.
How this information may be used, including anyone it might be shared with
AA may use your personal information for the processing of orders, payments and to provide you with a personalised shopping experience. We will also use your details to fulfil and deliver your orders and manage your account. Your personal information may also be checked with credit agencies to prevent fraud. Where there is a legal obligation to do so, we may disclose your information to any relevant regulatory body.
When you register with AA, you will be asked if you want to subscribe to our update service. If you choose to opt-in for this service, the information you provide will allow us to alert you to new products, features and enhancements; special offers; upgrade opportunities; contests and events of interest. Similarly, if you choose to opt-in for this service, from time-to-time we will use the information you provide to promote the products and services of our business partners. We do collate statistical information about site traffic, sales and other commercial information which we may pass on to trusted third parties but these statistics do not include any information which can identify you personally. We see this as a value-added service helping you to find useful products or services. We strive to limit use of your information to those offers that we think you would appreciate receiving. Finally, we may use your personal information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors' needs. If we change our policy on disclosure to others, we will inform you and give you the choice of opting out.
Opt-In and Opt-Out Provision
At all times, we will offer you the opportunity to opt-out of any service to which you have subscribed. Any e-mail we send you will contain an easy automated opt-out link so that you can opt-out of that particular mailshot. Simply follow the indications in the e-mail. In particular, you can opt-out from having your personally identifiable information shared with our business partners or AA's subsidiaries (except as required by law, court order, or as requested by other government or law enforcement authority or as may be required to deliver your purchases). It is not the Company's current policy to share its customers' personal details with third parties other than as stated herein.
Should you choose to have your name and personal data removed from our database all together, you can do so by sending an e-mail to email@example.com or by writing to us at: ALEXANDALEXA.COM, Unit L01 (Lincoln Building), The Biscuit Factory, Tower Bridge Business Complex, 100 Clements Road, Bermondsey,London SE16 4DG UK
How you can access and, if necessary, change your personal information maintained by AA
If for any reason you are concerned that the personal information maintained by AA is not correct, please visit the web site and, after logging into the site using the "Sign In" menu on the home page; your personal information will be made available for review and change in the "My Account" section. Only you, and/or upon request from you, the Customer Care department can access your personal data from the website using your password and User ID. Information may be changed online within My Details, & Shipping Details, If you prefer to contact us by e-mail at firstname.lastname@example.org, we will amend your personal details.
Safeguarding your personally identifiable information
We will only collect personally identifiable information to the extent deemed reasonably necessary to serve you in view of our legitimate business purposes as set out above, and we will use our best endeavours to maintain appropriate safeguards to ensure the security, integrity and privacy of the information you have provided us with. When you place an order or access your account information, we use a Secure Socket Layer (SSL) encryption which encrypts your information before it is sent to us to protect it from unauthorised use. In addition, we will take reasonable steps to ensure that third party business partners to whom we transfer any data will provide sufficient protection of that personal information.
Where and how to ask questions or file complaints