Gruffalo toys were born when the bestselling children’s book by writer and playwright Julia Donaldson was first published back in 1999. Illustrated by Axel Scheffler, the story tells that of a mouse's walk in the woods and the friends he meets. The book has since sold over 10.5 million copies and The Gruffalo now boasts multiple other merchandise lines which include The Gruffalo soft toys, accessories, plate and cutlery sets as well The Gruffalo puppets and educational games. This delightful range will charm and inspire all members of the family.

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