Missoni

The family-run Missoni fashion house has been at the forefront of high-end fashion since 1953. Exuding a bohemian luxury and Italian design flair throughout all of their collections including the Missoni kids collection, this prominent label represents the emblem of innovation that forever changed the identity of knitwear. Angela Missoni presents for the Girl SS12 collection, mixing and matching the contrasting patterns and hues, from turquoise to yellow to pink. Waves, tie dyes and zig zags emphasize the deliberately playful and vintage spirit of this romantic summer range.

Missoni is a classic Italian fashion powerhouse known best for its superior knitwear and warm colour palette and patterns. The iconic zigzag pattern has made Missoni one of fashion's most recognizable brands but Missoni is also known for other stripes, waves, and geometrics. Founded in 1953, Missoni became associated with the groovy aesthetic of the 1970s, transitioning in the late 1990's into a more modern line, and is a favourite of actresses like Drew Barrymore, who has even starred in their advertising campaign.

Missoni kids and Missoni baby share the cool hippie, bohemian spirit of the adult line. Some of the Missoni children's looks are mini versions of Mum's outfits, but more often than not, these outfits are distinct and unique and have a lightweight, joyous feeling that matches the joys of childhood. Multi-coloured patterns for children are a perfect, cheerful fit. These clothes are uplifting; Missoni kids look darling but also timeless in patterned cardigans that are tessellated, knit dresses in terrific hues like orange and pink, and psychedelic tees. The Missoni kids line also features pieces that convey chic Italian style like boleros as well as very practical, stylish reversible puffer jackets; both are ideal cover-ups for your princess. It's also fun and very contemporary to mix and match the patterns Missoni offers and looks coordinated without being fussy. Girls may match a Missoni kids tee shirt and contrasting leggings for a statement look. Patterns like Herringbone, twisted teardrops, and Missoni's different takes on their zigzag are effortlessly cool and always look fantastic.

The Missoni baby stands out in rainbow-hued clothes and accessories as well, from woven headbands to crocheted scarves and hats. For girls, the details on Missoni kids clothing is sure to charm and delight- from the pleated bow on a dress to pink heart trim on many cardigans or even the strong contrast on knit cardigans and dresses. What's great is that a girl can look effortless and comfortable, ready to play and have great fun, but still be very put together, by wearing a great dress and matching headband. Missoni kids are always distinctive and stand out from the crowd. Missoni baby is sure to delight any parent who loves vintage-inspired clothes with modern flair.