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Paul Smith Junior

Paul Smith opened his clothing store in 1970. Over the years the brand has developed more collections like Paul Smith Junior, which launched in the early 90’s. Since then, the kids clothing collection has continued to create fun, unique collections that fashion forward children like to wear. Paul Smith Junior takes the spirit of the mainline adult collections and adds a playful, childlike quality to each item that kids are sure to love.

The Paul Smith Junior Collection

As one of the most successful designers to come from British soil, he prides himself on maintaining his involvement at every level of the brand. From the initial idea to design, to production, marketing and retail, he continues to play a key role in the ongoing running of the Paul Smith label. Paul Smith Junior takes the spirit of Paul Smith's personality and existing collections and creates them for "children that are children"...enjoying their childhood and having fun.

This season, the brand character is very much alive in the Paul Smith Junior collection where print and bold colour reign supreme. Inspired by the men and women's mainline catwalk collections, the Paul Smith kids designs have been reinterpreted for the Paul Smith kids clothes resulting in a truly playful feel for Spring / Summer 2011.

Paul Smith boys stand out this season in charming prints and colourful basics in the form of tops, t-shirts, shirts, denim and occasion wear. Paul Smith girls shine in soft fairy tale floral dresses, shirts and tops with wonderfully bold colours featuring on macs, cardigans and t-shirts. Paul Smith Babies sees a mixture of the girls and boys lines as well as rompers and gift sets featuring the trademark design. Paul Smith Junior shoes are made of hard-wearing durable materials that are perfect for kids. With Paul Smith Junior, kids can be dressed in a variety of fashions from a sporty herringbone blazer to a hooded jumper and the look can be finished with a pair of Paul Smith Junior rabbit stripe high tops.