Ashley Wilde Group

With an in-house state of the art design studio, the brand portfolio at Ashley Wilde Group includes Roald Dahl, Hello Kitty, Darcey Bussel and Illumin8. The group was established in 1950 and has grown steadily to become a market leader in beautiful soft furnishings. From pillows in the shape of treasured Roald Dahl novels, to cute and quirky Hello Kitty cushions the range will inspire children of all ages.