Born in the USA in the 1980s, Guess is best known for its denim. With an initial offering of softer, stonewashed jeans in lighter hues, the brand has since grown to encompass all the must-haves for a savvy wardrobe. Its laidback collections, all injected with that unmistakable Californian insouciance, include logos galore, emblazoned across everything from sweatpants and hoodies to dresses and more. Perfect for lending a definitive urban note to everyday wear, this one’s for the cool kids on the block.