London brand Wynken was born in 2014, the brainchild of mother Elbe Lealman. Creative and ever-so-cool, the brand has a distinctive quirkiness that draws on its home city’s nonchalant, irreverent take on fashion. The signature winking logo, worked into everything from baseball caps and sweatshirts to puffer coats and tees, captures the current mood and love for all things emojis, while the unusual colour palettes and detailing strike the perfect balance between hipster savvy and retro flair.