Telling stories through colour and shape since 2012, Papu was established by mother and designer Anna Kurkela in partnership with artist Hanna-Riikka Heikkilä. Looking to keep everyone happy, from parents to little ones alike, Papu’s unisex designs are big on bold motifs, bright colours and easy-to-wear silohuettes. Playful and laidback in equal measure, the Finnish brand effortlessly transcends trends and times, creating clothing that’s full of character and is guaranteed to look and feel good from one season to the next.