Starting life in the basement of designers’ Anna Rietz and Sara Marmsjö parent’s home, Geggamoja has been going strong since 2006. A key player in the Scandinavian children’s wear market, the brand is closely associated with organic, eco-friendly clothing that ensures comfort for little ones. Playful prints and colourways abound alongside trademark stripes and can be found on everything from the bestselling beanie to blankets as well as the much-loved soft toys, cleverly crafted from leftover fabric scraps.