Velveteen

California cool cascades through Velveteen’s seasonal collections, a brand founded very much on the basis of childhood nostalgia and freedom. Launched in 2013 by Laura Elgoff, Velveteen prides itself on attention to detail with authentic Indian artisan techniques employed in the creation of unique patterns and embroidered finishes. Rendered in the finest natural fibres with delicate detailing, Velveteen’s mix of blouses and shirts, dresses, knitwear and layering staples are perfect for injecting elegance into daytime dressing or, conversely, bringing exceptional flair to special occasion style.