A self-funded project that quickly garnered a following, Hype began life in 2011. Quintessentially British at heart, the brand is best known for its prints - bold and bright they’re guaranteed to be a hit with kids who love bringing a little flavour to their wardrobes. Think cropped hoodies and tees, splashed with the signature logo, alongside backpacks, pencil cases and all the accessories they’ll need to see them through the day in style! With a distinct urban edge running through each collection, Hype will lend easy street-cred to every look.