Play Up

Little ones will love the ever-wearable collections from Portuguese brand Play Up. Inspired by local creatives, designs burst with rich earthy hues and timeless motifs. Sustainability and a long-standing heritage in textile production both play an important role with seasonal edits showcasing a fetching balance between the practical and the pretty. Think natural materials and classic cuts, imbued with breezy simplicity and an emphatically Mediterranean sensibility that ensures pieces can be passed down to be worn again and again!