Soft Toys

Cuddles have never been so much fun with our brilliant range of soft toys. Traditional teddy bears make timeless gifts for newborns; whilst crochet toys, puppets and rag dolls are perfect for older kids.

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The world's best kids brands

Shop and buy with confidence at Alex and Alexa, the global style destination for kids. From classic and traditional clothing to playful and cutting-edge designs, Alex and Alexa carries an exciting and diverse range of international fashion and sportswear brands, alongside homewares and toys. The portfolio includes premium and luxury brands such as Gucci, Chloé, Stella McCartney Kids, Burberry, Dolce & Gabbana as well as iconic sports brands like Nike, Adidas and Lacoste. Alex and Alexa aims to bring “The World’s Best Kids Brands” to discerning consumers at the click of a button. Discover the extensive range of designer kids’ clothes now, from more than 200 luxury labels.

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