Jeune Premier

Started in 2012 by a mum designing a bag for her son, today Jeune Premier features kids’ bags of a quality the parents will admire, but with plenty of colour and fun styles to make them popular with kids too! You’ll find satchel-style midis featuring so many playful designs, from rainbow unicorns to cherry pom poms and retro car motifs, along with handy backpacks, perfect for hands-free storage, and pencil cases with child-friendly zip closures. Bags of style, bags of personality, designed to see them through the school years and beyond.