Nike

Named after the Greek goddess of victory, sportswear giant Nike was created in 1964 to inspire the world's athletes. Today, alongside its adult lines, the brand also helps kit out active kids with big dreams and even bigger personalities. From football boots and running shoes to the perfect pair for shooting hoops, there’s something for every budding sports star of tomorrow. Seasonal collections, which include a mix of performance wear and fashion (think cropped hoodies and cosy cool sweatpants for laidback days), mesh Nike’s revolutionary technology with contemporary silhouettes and of-the-moment hues and motifs. The iconic logo, prized the world over, remains a constant, instantly speaking to clever innovations and unrivalled expertise.