Pepe Jeans

Born in Portobello, London in 1973, Pepe Jeans channels its rock‘n’roll heritage with nonchalance, balancing the classic with the contemporary. Using Wiser Wash, an innovative eco-revolutionary technology which wastes no water and avoids toxic chemicals, the brand’s denim - the true hero each season - is both, kind to the planet and a must-have staple for every savvy wardrobe. From logo knits to easy breezy tees and outerwear exuding ice-cool swagger, Pepe Jeans continues to bring iconic style to mini trendsetters.