Bravery, confidence, determination and joy - these are the core values that govern German sports brand Puma’s ‘forever faster’ drive towards supremacy and brilliance. Established in 1948, Puma holds firm to the belief that sports can be transformative and empowering, bringing constant innovations, bold statements and a coolly calm approach to taking risks and showcasing the unexpected in a highly competitive field. Iconic trainers lineup alongside performance wear suffused with colour and print and everyday staples with re-imagined sporting twists. This one’s for savvy mini-mes wanting to bring a creative urban mood and cutting-edge originality to their wardrobes.