FUB

Presenting itself as a brand dedicated to ‘contemporary classics with a clean conscience’, FUB founders Anne Sofie Olrik and Lotte Bundgaard have been working hard since 2006 to stay true to their founding ethos. Each seasonal collection is crafted using Oeko-Tex certified merino wool and GOTS certified organic cotton - ensuring beautifully soft materials and a production line focused on sustainability. From cold-weather staples such as mittens and balaclavas to everyday essentials like jumpers and dungarees, each piece is crafted to transcend the trends. With timeless cuts, a knowingly neutral colour palette and a commitment to superior quality and comfort, FUB continues to showcase the very best of Scandi design for little ones.