Established in 1963, Joha is best known for its woollen staples for babies and children. A Scandinavian brand at heart, Joha prides itself on its use of kind-to-skin, natural materials as well as its environmentally responsible production methods. There’s a pleasingly nurturing tone to seasonal collections, with baby bodies, leggings and hats amongst others, all presented in chic hues and prints. This is understated design and quiet quality at its very finest.