At Stoy, playing is taken seriously! The Scandinavian brand believes play is essential to every child’s development as it supports creativity and gaining confidence in storytelling and role-playing skills. Equally important, is that each toy is beautifully crafted, safe, sustainable and built to withstand the test of time. By combining sleek, minimalist design with much-loved classics like doll houses, soft toys and more, Stoy brings families stylish toys that will ensure learning and joy for generations to come.