Blaou

Founded in 2017 by friends and fashion-industry veterans Johanna and Ellinor, Gothenburg-based Blaou is a brand for the here and now. Proudly gender neutral and with a keen emphasis on sustainability, each collection celebrates creativity and colour with flair. Look out for unapologetically bold patterns splashed across everyday wear, tempered by a calming infusion of knitwear and accessories in solid hues.