Established in 1944, Finnish brand Reima has its roots firmly in WW2. Initially repurposing old army snowsuits for women’s workwear, the brand switched focus to children’s wear in the 1950s, developing durable fabrics made to withstand boisterous childhood days. Going from strength to strength, today Reima continues its drive towards sustainability and is synonymous the world over with quality outerwear for the young and adventurous. Functional staples featuring key technical specifications boost collections which also include easy to layer thermal sets and all the accessories little ones will need to brave the elements in true Nordic form.