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Terms and conditions

In case the price of an item you have purchased changes on our website within 14 days after your order was placed, we will of course help you with a price match. Please contact our customer service team who will assist you with a partial refund of the difference in price. The following requirements need to be met in order to be eligible for a price match. - It has to be the exact same item and size you purchased that has a different price. - The item needs to be in stock - We only price match towards our own website. We do not price match towards other websites or companies. - You cannot combine a price match with discount codes or other offers. If your order meets the requirements and you wish to apply a price match; we kindly ask you to first receive the order. Contact our Customer Service once you have looked through your order and decided on which item(s) to keep. Please provide us with a picture of the item with the lower price. We will price match the items your are keeping.

ALEXANDALEXA's website(s), (our "site" or "sites") (here-in after AA) are made available to you pursuant to the following Terms of Use & Service and any other rules posted on our Sites (collectively, the "T&C's"). By visiting any AlexandAlexa site, you are accepting and consenting to the practices described in the T&C's.

We may modify the T&C'S from time to time, and your continued use of this Site (or any of our other Sites) following such change shall signify your agreement to be bound by the modified T&C'S.

For those persons wishing to use our services, they must read and agree to be bound by our policies relating to those services. In particular, we draw you attention to our policies relating to the terms of purchase and our Privacy Policy. If you are under 18, you must let your parent or guardian know about AA's Privacy Policy before you register to use this Site or any of this Site's services.

Please read the T&C'S and check back often. If you do not agree to any change to the T&C'S, then you must immediately stop using the Site.

REGISTRATION

To use some of the services or features made available to you on this Site, you will need to register. We may change registration requirements from time to time. When you register, you are required to provide information about yourself that is true, accurate, current and complete in all respects. Should any of your registration information change, please notify us immediately at the following e-mail address customerservices@alexandalexa.com. You may also want to view our Privacy Policy.

NO UNAUTHORISED COPYING OR DISTRIBUTION

INTELLECTUAL PROPERTY RIGHTS

You acknowledge and agree that all copyright, designs, trademarks and all other intellectual property and material rights relating to the Content as herein described, including AA Software and all HTML and other code contained in this Site, shall remain at all times vested in AA and/or are the property of their respective owners. All such Content, including third party trademarks, designs and related intellectual property rights mentioned or displayed on this Site are protected by national intellectual property and other laws and international treaty provisions. You are permitted to use the Content only as expressly authorised by AA and/or its third party licensors. Any reproduction or redistribution of the above listed Content is prohibited and may result in civil and criminal penalties. Violators will be prosecuted to the fullest extent permissible under applicable law. Without limiting the foregoing, copying and use of the above listed materials to any other server, location or support for publication, reproduction or distribution is expressly prohibited.

CONTENT

In addition to the Intellectual property rights mentioned above, Content is defined as any graphics, photographs, including all image rights, sounds, music, video, audio or text on this Site. ALEXANDALEXA.COM tries to ensure that the information on this site is accurate and complete. AA does not warrant or represent that AA's Content is accurate, error-free or reliable or that your use of AA's Content will not infringe rights of third parties. Your use of the Web Site is at your risk. AA does not warrant that the functional aspects of the Web Site or AA's Content will be error free or that this Web Site, AA Content or the server that makes it available are free of viruses or other harmful components. If your use of this Web Site, or AA's Content results in the need for servicing or replacing property, material, equipment or data, AA is not responsible for those costs. Without limiting the foregoing, everything on the Web Site is provided to you "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, SATISFACTORY QUALITY, FITNESS FOR A PARTICULAR PURPOSE, REASONABLE CARE AND SKILL, OR NON-INFRINGEMENT. ALEXANDALEXA.COM and its suppliers make no warranties about ALEXANDALEXA.COM Content, software text, downloads, graphics, and links, or about results to be obtained from using the Web Site. You bear the entire risk of the completeness, accuracy or usefulness of any Content found on this Site. ALEXANDALEXA.COM reserves the right to withdraw, temporarily or permanently, any Content from this Site at any time and for any reason. Removal may be immediate and without notice. You confirm that ALEXANDALEXA.COM is not liable to you or any third party for any such withdrawal.

NO COMMERCIAL USE

This Site is for your personal, non-commercial use only. You may not modify, copy, distribute, transmit, display, perform, reproduce, publish, license, commercially exploit, create derivative works from, transfer, or sell any Content, software, products, or services contained within this Site. You may not use this Site, or any of its Content, to further any commercial purpose, including any advertising or advertising revenue generation activity on your own Site.

YOUR ACTIVITY

You use this Site at your sole risk. You agree that you will be personally responsible for your use of this Site and for all of your communication and activity on this Site. We reserve the right to deny you access to this Site, or any part of this Site, at any time without notice. If we determine, in our sole discretion, that you engaged in prohibited activities, were not respectful of other users, or otherwise violated the T&C'S, we may deny you access to this Site on a temporary or permanent basis and any decision to do so is final.

GENERAL LIMITATION OF LIABILITY

While AA will use reasonable endeavours to verify the accuracy of any information it places on the Site, it makes no warranties, whether express or implied in relation to its accuracy. This Site is provided on an "as is" and "as available" basis without any representation or endorsement made and we make no warranties of any kind, whether express or implied, in relation to this Site, or any transaction that may be conducted on or through this Site including but not limited to, implied warranties of non-infringement, compatibility, security, accuracy, conditions of completeness, or any implied warranty arising from course of dealing or usage or trade.

We make no warranty that this Site will meet your requirements or will be uninterrupted, timely, secure or error-free, that defects will be corrected, or that this Site or the server that makes it available are free of viruses or bugs or represents the full functionality, accuracy, reliability of the materials. We will not be responsible or liable to you for any loss of Content or material uploaded or transmitted through this Site.

To the fullest extent permissible under applicable law, we disclaim any and all warranties of any kind, whether express or implied, in relation to the products available through this Site including but not limited to, implied warranties of satisfactory quality and fitness for a particular purpose. Nothing in these T&C'S shall limit your rights as a consumer under Swedish law.

You acknowledge that we cannot guarantee and therefore shall not be in any way responsible for the security or privacy of this Site and any information provided to or taken from this Site by you.

You agree that, except for death and personal injury arising from our negligence, We will not be liable in contract, tort (including, without limitation, negligence), pre-contract or other representations (other than fraudulent misrepresentations) or otherwise out of or in connection with this contract, for any economic losses (including without limitation, loss of revenues, profits, contracts, business or anticipated savings), any loss of goodwill or reputation, or any special or indirect or consequential losses in any case whether or not such losses were incurred by that party arising out of or in connection with the provisions of any matter under the T&C'S.

INDEMNIFICATION

At our request, you agree fully to defend, indemnify and hold harmless AA immediately on demand, its officers, directors, agents, affiliates, licensors, and suppliers, from and against all liabilities, claims, expenses, damages and losses, including legal fees, arising from any breach of the T&C'S by you or any other liabilities arising out of your use of this Site, or the use by any other persons accessing this Site using your Internet account. We reserve the right, at our own expense, to assume the exclusive defence and control of any matter otherwise subject to indemnification by you hereunder.

OUR RELATIONSHIP

You acknowledge and agree that no joint venture, partnership, employment, or agency relationship exists between you and AA as a result of the T&C'S or your use of this Site. You agree that you may not and will not hold yourself out as a representative, agent, or employee of AA, and we shall not be liable for any representation, act, or omission on your part.

ENTIRE AGREEMENT

The T&C'S (as amended from time to time) constitutes the entire agreement between you and AA regarding your use of this Site, and supersedes any other agreement or understanding, arrangements, undertaking or proposal, written or oral, between you and AA in relation to such matters. In the event any other rules, code of conduct, or other matter posted on this Site conflicts with the terms of the T&C'S, the T&C'S shall govern. No oral explanation or oral information given by any party shall alter the interpretation of the T&C'S. You confirm that, in agreeing to accept the T&C'S, you have not relied on any representation save insofar as the same has expressly been made a representation in the T&C'S and you agree that you shall have no remedy in respect of any misrepresentation which has not become a term of the T&C'S save that your agreement contained in this Clause shall not apply in respect of any fraudulent misrepresentation whether or not such has become a term of the T&C'S.

NO WAIVER

No waiver by us shall be construed as a waiver of any proceeding or succeeding breach of any provision.

GOVERNING LAW

The T&C'S together with all our policies and procedures will be governed by and construed in accordance with the laws of Sweden. 

Registered Company and Address: Babyshop Sthlm Holding AB, Box 29098, 100 52 Stockholm, Sweden

Company Registration Number: 556699-1542

VAT Number: SE556699154201

Online Dispute Resolution Website

Allmänna Reklamationsnämnden in Sweden, arn.se

European Commission, ec.europa.eu/odr

 

PAYMENTS KLARNA

In cooperation with Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden, we offer you the following payment options. Payment is to be made to Klarna:

  • Invoice: When purchasing with Invoice you receive your goods first and you have always a payment period of 14 days. The complete terms and conditions you can find here (DE). here (AT)

  • Part Payment: With the financing service from Klarna you can pay your purchase in flexible monthly instalments of at least 1/24 of the total amount (at least 6.95 €). Further information regarding Part Payment including terms and conditions and Standard European Consumer Credit Information you can find here.

  • Sofortbanking

  • Credit Card (Visa/ Mastercard)

  • Direct Debit

Further information and Klarnas user terms you can find here.(DE) here (AT) General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarnas privacy statement

1. GENERAL

Alex and Alexa protects your personal privacy and takes measures to ensure that your personal data is protected when using our services. Below is our policy regarding integrity ("Integrity Policy") that determines how Babyshop Sthlm Holding AB, BOX 29098, 100 52 Stockholm, Sweden, mydata@alexandalexa.com ("Alex and Alexa/we") is using, processing and protects your personal data. The Integrity Policy is applicable when Alex and Alexa is providing services and products related to purchase, service matters and other contact with Alex and Alexa.

Parts of the Integrity Policy also applies to the processing of personal data for persons who consents to customized marketing services ("Subscriber").

2. WHO IS RESPONSIBLE FOR YOUR PERSONAL DATA?

Alex and Alexa is the data controller and has the following contact information:

Via mail:

Babyshop Sthlm Holding AB BOX 29098 100 52 Stockholm Sweden Phone: +46 (10) 7502423 Email: mydata@alexandalexa.com

Alex and Alexa intends to process all personal data in a legal, open and fair manner in accordance with applicable law (including the European Union General Data Protection Regulation 2016/679 of 27 April 2016).

3. WHEN DO WE PROCESS YOUR PERSONAL DATA?

As a customer at Alex and Alexa, we process your personal data when you make a purchase on Alex and Alexa’s website, use Alex and Alexa’s support, visit Alex and Alexa’s website or otherwise contact Alex and Alexa. The purposes of Alex and Alexa’s processing of personal data are specified in section 5.

As a Subscriber at Alex and Alexa we process personal data about you. All personal data is specified in section 4.

Alex and Alexa also collects and updates address information through third party services, such as Klarna, for address updates.

4. WHAT PERSONAL DATA DO WE COLLECT AND PROCESS? 

Purpose

Obligations in connection to order/purchase

Legal basis

Performance of contract

Processing of personal data is required for Alex and Alexa’s fulfilment of obligations in connection with order/purchase. The absence of personal data means that Alex and Alexa cannot fulfil its obligations and may be forced to refuse the purchase.

Types of personal data

Name

Social security number or national ID

Address

Email

Phone number

Payment history

Payment details

Credit data

Information regarding purchase

Type of processing

Delivery (including contact in connection to the delivery)

Identification

Handling of payments (including any obtaining of credit data and analysis of payment solutions)

Handling of complaints and warranty matters.

Automated decision-making

No

Storage period

Performance of purchase agreement (including delivery and payment) and 36 months thereafter for the purpose of handling any complaints and warranty matters

Purpose

Fulfil Alex and Alexa's legal obligations

Legal basis

Statutory requirement

Processing of personal data is required by law. The absence of personal data means that Alex and Alexa cannot fulfil its obligations and may be forced to refuse the purchase.

Types of personal data

Name

Social security number or national ID

Address

Email

Phone number

Payment history

Payment details

Credit data

Information regarding any defects/complaints

Type of processing

Handling necessary to fulfil Alex and Alexa's legal obligations by law, judgment or public authority decision (such as the Accounting Act and Product Liability Rules and Product Safety)

Automated decision-making

No

Storage period

In accordance with the statutory requirement

Purpose

Segmented marketing of Alex and Alexa’s goods via email, phone or SMS / MMS

Legal basis

Legitimate interest

The processing is necessary to satisfy Alex and Alexa's legitimate interest in certain marketing.

Types of personal data

Name

Age

Sex

Address

Email

Phone number

Payment history

Payment details

Purchase history

Purchase and user generated data

Type of processing

Sending newsletters with information and offers

Simplify the use of Alex and Alexa services (e.g. by saving favourites and thus facilitating future purchases or reminding you of items forgotten in the digital shopping cart)

Personal communication based on your behaviour through Alex and Alexa media

Automated decision-making

No

Storage period

Performance of purchase agreement (including delivery and payment) and 36 months thereafter for the purpose of giving more offers from Alex and Alexa.

Purpose

Customised offers as well as targeted communication via mail, email, phone or SMS / MMS

Legal basis

Consent

Processing takes place after obtaining consent for certain customised marketing.

Types of personal data

Name

Age

Sex

Address

Email

Phone number

Payment history

Payment details

Purchase history

Purchase and user generated data

Specified customer choices regarding communication channels.

Type of processing

Personalised marketing (e.g. relevant product recommendations, presentation of specific benefits and offers, and other similar actions)

Analysis of your personal data is done at the individual level. The analysis is the basis for Alex and Alexa's communication with you and the offers, benefits and information sent to you

Automated decision-making

Yes

Storage period

Until the consent is revoked

Purpose

Manage customer service issues

Legal basis

Legitimate interest

The processing is necessary to meet your and Alex and Alexa's legitimate interest in customer service.

Types of personal data

Name

Address

Email

Phone number

Payment history

Payment details

Purchase history

Correspondence

Any defects / complaints

Type of processing

Communication and response of any questions to our customer service

Identification and investigation of possible complaints and support cases

Automated decision-making

No

Storage period

Until the matter is closed

Purpose

Implementation and handling of competitions and / or events

Legal basis

Consent

Processing takes place after obtaining consent for processing personal data for handling competitions and / or events.

Types of personal data

Name

Social security number or national ID

Address

Email

Phone

Information regarding competition entries

Information regarding event evaluations

Type of processing

Contact before and after competitions or events where you participated (e.g. notifications, questions or evaluations)

Identification

Selection of winners

Provision of possible winnings

Automated decision-making

No

Storage period

Meanwhile the competition / event and stages in connection thereto are in progress

Purpose

Evaluation, development and improvement of Alex and Alexa’s services, products and systems

Legal basis

Legitimate interest

The processing is necessary to satisfy your and Alex and Alexa's legitimate interest in the evaluation, development and improvement of Alex and Alexa’s services, products and systems.

Types of personal data

Age

Sex

City

Correspondence / feedback about Alex and Alexa’s products

Purchase and user generated data

Technical data (e.g. language setting, IP address, browser settings, operating system, screen resolution and platform)

Information about your integration with Alex and Alexa

Type of processing

Adaptation of services

Development of information for improving commodity and logistics flows (e.g. forecasting of purchases, inventories and deliveries)

Development of information regarding development and improvement of Alex and Alexa's product range

Development of information for the development and improvement of Alex and Alexa’s resource efficiency

Development of information for planning of establishments

Offer the opportunity to influence product range

Development of information for the improvement and development of IT systems

Personal data analyses are made through segmentation of customers and made on an aggregated level using unidentified or pseudonymised data

Automated decision-making

No

Storage period

36 months from collection

Purpose

Prevent, avoid and investigate crimes against Alex and Alexa as well as prevent abuse of Alex and Alexa services

Legal basis

Statutory requirements and legitimate interest

1) The processing of personal data subject to statutory requirements.

2) The processing is necessary to satisfy your and Alex and Alexa's legitimate interest in preventing, avoiding and investigating crimes as well as preventing abuse of Alex and Alexa services.

Types of personal data

Social security number or national ID

Video recordings from camera surveillance

Purchase and user generated data

Technical data (e.g. language setting, IP address, browser settings, operating system, screen resolution and platform)

Information about your integration with Alex and Alexa

Type of processing

Prevent and investigate possible fraud / legal offense

Prevent harassment, junk email, phishing, or other actions prohibited by law or Alex and Alexa’s terms

Protection and improvement of IT environment

Automated decision-making

No

Storage period

36 months from collection

Purpose

Administration of customer profile

Legal basis

Legitimate interest

The processing is necessary to satisfy your and Alex and Alexa's legitimate interest in managing your customer profile and facilitating you to use your rights to modify, delete, limit your stored personal data and data portability.

Types of personal data

Name

Social security number or national ID

Address

Email

Phone

Payment history

Payment details

Purchase history

Purchase information

Username and password

Settings regarding your profile and your personal choices

Type of processing

Enable login

Ensure identity

Allow you to change, delete and restrict the storage of personal data

Ensure correct and updated personal data

Offer access to purchase and payment history

Managing your customer choices

Automated decision-making

No

Storage period

36 months from collection

 When Alex and Alexa processes personal data based on a balance of interest, we have assessed that our interest in processing personal data outweighs the privacy violation that the processing may imply, partly because the processing is limited and that the data subject can contact Alex and Alexa and at any time have its data deleted. Alex and Alexa never processes sensitive personal data based on a balance of interest and does not perform automated decision making without your consent.When Alex and Alexa processes personal information with the consent of you, your consent must be voluntary, specific, informed and imply unambiguous consent to be considered as legal basis. If you have given your consent to Alex and Alexa, you are entitled to withdraw it at any time.

5. PROFILING

For Subscribers, Alex and Alexa may process personal data through profiling. Such profiling is done with your consent. You can revoke your consent at any time.Profiling means that we analyse information about how you use our website, what products, services and offers you have shown interest in, information about your purchases, which of our newsletters you have interacted with, if you have signed up for any of our events and information about your account. We do this to provide you with offers we think is suitable for you and to invite you to events we think you are interested in.You are entitled to object to such profiling at any time. Any objection may be emailed to mydata@alexandalexa.com. Upon receiving your notification, Alex and Alexa will stop processing your personal data for this purpose.

6. ACCESS TO STORED PERSONAL DATA

Alex and Alexa may disclose personal data to other companies that are part of the same group as Alex and Alexa, as well as to partners to fulfil our commitments and the purposes mentioned above. Our partners are: Panagora, Daniel Jernström, QlickView, Element Logic, PerfectIT, Unifaun, Posti, PostNord, Budbee, UPS, Shipwallet, Hörby Bruk, Captech, Leggodt, Pragma, NSH Nordic, Zendesk, Xcally, Relation Desk, Netigate, PayPal, Nets/DIBS, Trustly, Klarna, Customer Value, Rule, Preglife, Google, Forward3D, Lifeler, Nosto, TradeDoubler, Criteo, Facebook, Hojtar, Sitegainer, Disqus, Yandex, vk.com, Sogou, Baidu, Microsoft, Naver, Affiliate Window, CrazyEgg, Datafeedwatch, Wordpress, Relex, Redeal och Veinteractive.Data forwarded to third parties is only used to provide the abovementioned services to you, such as freight forwarders in the field of delivery of goods, media agencies for distribution of marketing and credit reporting or debt collection agencies for credit reporting, identity checks and debt collection.We never transfer your personal data for marketing purposes conducted by third parties outside the Alex and Alexa Group and our partners. We will neither sell your personal data to third parties without your permission. Alex and Alexa may disclose your personal data if it is necessary to comply with applicable laws or government requirements, to safeguard Alex and Alexa's legal interests or to detect, prevent or notice fraud and other security or technical issues.Alex and Alexa always strives to store personal data within the EU/EEA. The data may be transferred and processed in a non-EU/EEA country (third country). Transfers made are made to the United States, for Google Analytics (analysis) and Zendesk (customer service). Any transfer is made in accordance with applicable legislation and persons subject to the transfer will be notified.

7. HOW DO WE PROTECT YOUR PERSONAL DATA?

We have taken technical and organizational measures to protect your data from loss, manipulation and unauthorized access. We are continuously adjusting our security measures in accordance with the progress and developments in the technical field. To make card purchases as secure as possible, all data is sent in an encrypted form. This means that the information is transmitted via a secure connection and that your personal data cannot be read by third parties. For card purchases, we collaborate with an authorized payment agent that helps us to instantly check with the bank that the card is valid for purchase. Our payment agent processes your card details in accordance with the international security standard PCI DSS developed by VISA, MasterCard, Diners, American Express and JCB card companies. This means that the security is very high when processing your card details. When you pay by card, we reserve the right to carry out an identity check.Alex and Alexa may allow third parties to use your personal data for marketing purposes upon request by us to promote our products and services, but we will never allow a third party to use your personal information to conduct their own marketing towards you.

8. WHAT ARE YOUR RIGHTS?

Alex and Alexa will, at your request or on its own initiative, rectify, delete, disassociate or supplement your personal data if the data is found to be incorrect, incomplete or misleading.As a data subject, you have the right to request:

  1. Access to your personal data. You have the right to have a filing extract or a copy of all personal data Alex and Alexa is processing about you. This right can be used at any time through a written and signed request.

  2. Rectification of your personal data. You have the right to request that Alex and Alexa will correct incorrect or incomplete processed personal data without unnecessary delay.

  3. Deletion of your personal data. You are entitled to request that your personal data is deleted if the storage of data no longer is necessary for the purpose for which it was collected. If there is a statutory requirement to store your personal data or if there are other legitimate reasons why Alex and Alexa must store your data, such as unpaid debts, your personal data cannot be erased. We will end all processing of personal data for other purposes than complying with the legislation.

  4. Restriction of processing. You are entitled to request that your personal data be processed for certain restricted purposes. For example, you may request a restriction when you believe your information is incorrect and you have requested a correction according to the above. While the accuracy of the data is being investigated, its processing will be restricted.

If your personal data is stored at Alex and Alexa, you have the right to data portability. That means the right to, under certain conditions, extract and transfer some of your personal data in a structured, widely used and machine-readable format to another personal data controller.

If Alex and Alexa is processing personal data based on a balance of interest, you have the right to object to such processing. In the case of opposition, Alex and Alexa will continue the processing only if there are more compelling interests to do so.

You may at any time object to your personal data being processed for direct marketing. Alex and Alexa does not process your personal data for direct marketing purposes if you oppose to such processing. Once we have received your objection, we will cease to process your personal data for such marketing purposes. Any objection is sent to mydata@alexandalexa.com. 

If you have consented to Alex and Alexa storing and using your personal data for marketing purposes, you may revoke such consent at any time. Such recall may be limited to only part of the processing, such as direct marketing.

Any recall is sent to mydata@alexandalexa.com.As a data subject, you own the right to file any complaints regarding the processing of your personal data to the Swedish Data Protection Authority.

9. USE OF COOKIES AND OTHER TRACKING TECHNIQUES

Our website uses cookies and other tracking techniques to enhance your online experience. You will find more information about this in our cookie policy. Alex and Alexa uses, among other things, Google's advertising services. You can read more about Google's collection, sharing, and use of data here.

10. POSSIBLE CHANGES OF Alex and Alexa’S INTEGRITY POLICY

Alex and Alexa reserves the right to make changes to this Integrity Policy at any time. If the Integrity Policy materially changes, then Alex and Alexa will, with reasonable notice, communicate this on its website and/or through email to you.

11. CONTACT INFORMATION TO THE DATA CONTROLLERWe are protecting our customers' personal data! Do not hesitate to contact us if you have any questions about how we process your personal data, this privacy policy or if you wish to request a filing extract.Our contact information:Babyshop Sthlm Holding AB BOX 29098 100 52 Stockholm Sweden Phone: +46 (10) 7502423 Email: mydata@alexandalexa.com CIN: 556699-1542

 If you are under 18, you must always have parent or guardian’s permission to order from us.

We ship all orders from the EU, therefore taxes and fees may apply if you place an order to a country outside the EU.

We always recommend checking with the local customs office for more information.

We do not offer our products Tax Free.

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